Ungayisebenzisa kanjani ithiyori ye-4P yokumaketha emabhokisini okupakisha aphezulu?

1.Umkhiqizo
Isisekelo sokuklama kwebhokisi lokupakisha ukwazi ukuthi uyini umkhiqizo wakho? Futhi yiziphi izidingo ezikhethekile umkhiqizo wakho onazo zokupakishwa? Kuye ngohlobo lomkhiqizo, izidingo zawo zizohluka. Isibonelo: i-porcelain ebuthakathaka kanye nobucwebe ezibizayo kudingeka banake ngokukhethekile ukuvikelwa kwebhokisi lokupakisha lapho wenza ngokwezifiso ibhokisi lokupakisha. Ngokuqondene namabhokisi okufaka ukudla, kufanele kubhekwe ukuthi kuphephile yini futhi kuhlanzekile ngesikhathi sokukhiqiza, nokuthi ibhokisi lokupakisha linomsebenzi wokuvimbela umoya.

 

2.Intengo
Lapho sinquma izindleko zebhokisi, sidinga ukucabangela intengo yokuthengisa yomkhiqizo. Amakhasimende angakwazi ukubona inani lomkhiqizo ngebhokisi lokupakisha. Ngemikhiqizo ephezulu enamanani aphezulu, uma ibhokisi lokupakisha lenziwe lishibhile kakhulu, lizonciphisa inani elicatshangwa yikhasimende lomkhiqizo, ukuze umkhiqizo ungabi phezulu ngokwanele. Ngokuphambene nalokho, uma ibhokisi lokupakisha lemikhiqizo eshibhile lenziwe ngokwezifiso eliphezulu kakhulu, amakhasimende angaba khona azocabanga ukuthi umkhiqizo uchithe wonke amandla awo ekuthuthukisweni komkhiqizo ebhokisini lokupakisha, futhi okwesibili, kufanele uthwale izindleko ze-high- qeda amabhokisi okupakisha.

3. Indawo
Ingabe imikhiqizo yakho ithengiswa kakhulu ezitolo ezibonakalayo noma ku-inthanethi? Ukugxila kokumaketha kwemikhiqizo eziteshini ezihlukene zokuthengisa kuzohluka. Lapho uthenga esitolo esiphathekayo, amakhasimende ikakhulukazi anaka umkhiqizo ngokukhanga kwangaphandle kwebhokisi lokupakisha, futhi okwesibili, azokhetha umkhiqizo ofanele ngokusebenzisa ulwazi lomkhiqizo ebhokisini lokupakisha. Ngemikhiqizo ethengiswa ezitolo ze-intanethi, ukunakwa okukhethekile kufanele kukhokhwe ekusebenzeni kokuvikela kwebhokisi lokupakisha ukugwema umonakalo obangelwa ukupakisha okungalungile ngesikhathi sokuthutha.

4.Ukuphromotha

Ngemikhiqizo yokuphromotha, izaphulelo zomkhiqizo kufanele zimakwe ngokucacile ebhokisini lokupakisha, ukuze isifiso samakhasimende sokuthenga sikhuphuke ngemisebenzi yokuphromotha. Uma umkhiqizo ukhuthazwa njengenhlanganisela yemikhiqizo eminingi, singakwazi ukwengeza umugqa ebhokisini lokupakisha ngokuvumelana nezidingo, ukuze imikhiqizo ihlelwe kahle, futhi umonakalo obangelwa ukushayisana kwemikhiqizo ungagwenywa.

Ithiyori ye-4P yokumaketha ayikwazi ukusetshenziselwa kuphela ukuphromotha umkhiqizo kanye nomkhiqizo, futhi iyasebenza ekwenzeni ngendlela oyifisayo amabhokisi okupakisha asezingeni eliphezulu. Ngokwesisekelo sokuhlangabezana nesidingo somkhiqizo, uhlangothi lomkhiqizo lungaphinda lumakethe umkhiqizo ngebhokisi lokupakisha.